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Bastion Creative wins at Mumbrella Awards 2018

Banjo Wins at Mumbrella Awards

The effectiveness and fresh approach of our work with the STI Programs Unit of the NSW Government is starting to be recognised. We picked up a gong at the 2018 Mumbrella Awards for it in the ‘Best Use of Face-to-Face/Interaction Marketing Through Events’ category. Yeeew!
See the work here.
Read the judge’s comments below. 

 “A big health issue amongst the audience that required deep insight. Simple execution, highly targeted with real social impact. To get such clarity on a difficult topic was impressive and showed a strong value proposition and good understanding of the target market. It was a great execution that broke down all the barriers and created a behavioural shift that delivered strong results.” 

The jury also said it was a brave entry that included thorough data-led research to identify the target segment and the challenges in engaging them with an approach that was breathtakingly simple but based on a really deep understanding of the audience and environment. “By far the best face-to-face campaign.”